Are you thinking about starting a new business? Congratulations! Starting a business is a challenging but exciting process. You’re going to be spending your time and money on something that hopefully turns out to be rewarding. But before you make all those important decisions, you need to have a name — a great name. A …
Choosing a Business Name: The Only Guide You’ll Ever Need Read More »
If you’re in the business of selling, you might think you have a pretty good understanding of your customers. Yet, buyers are complex people, with many different needs and varying expectations. If you want to sell your product, who should you target? How do you know? And why is it important that you know this? …
Many start-ups seek an early product-market fit, but few understand what it means. When you are starting a new business, it’s important you understand what product-market fit is so that you can judge the success of your startup. That way, entrepreneurs can determine if their product is worth pursuing or not. What is product-market fit? …
